AI – artificial intelligence is stirring waves in the digital world. The mass layoffs from companies like Paytm, Nike and Google are a clear indicator of a workforce shift to AI automation.
In fact, according to surveys – over 50% of digital marketers – freelancers and agencies are concerned about one common question – “Will AI replace digital marketers?” or “How will AI impact the jobs of digital marketers?”
But there’s always two sides of a coin. So it is better to weigh both sides to check if AI will replace digital marketing in reality or if there is another side to it.
What is Digital Marketing Automation?
Before getting into the main debate – “Will AI replace digital marketing or not?” it is important to understand what digital marketing automation is and how AI adds its layer to it.
Digital marketing automation uses platforms, software and different systems to automate marketing tasks. With the addition of AI, automation has become more efficient in tracking patterns, segmenting customers, and customising to take marketing to a new height.
Still, the question remains – will digital marketing be automated fully? Well, in 2024 digital marketing is already automated to some extent to help marketers unload repetitive tasks. But to what extent this automation will go is a tale of time.
Now, The Main Question: Will AI Take Over Digital Marketers?
To get straight to the point – the answer is NO. AI will not take over digital marketers. AI is not the replacement for digital marketing yet. So, in other words – digital marketers, your job is safe, do not worry.
Digital marketing needs creativity and strategies. Human touch is of utmost importance to connect humans with emotions – the secret tea to run a successful digital marketing campaign. And that’s not AI’s cup of tea.
So, despite all the buzz – AI will not wear the shoes of digital marketers. But, marketing jobs will evolve. It will require marketers to step up their game and think of AI as a co-worker.
Future of AI in Digital Marketing: What are the benefits of combining AI and Digital Marketing?
Once you treat AI as a co-worker, the benefits of combining AI and digital marketing will be huge in the future. Let’s see how artificial intelligence is changing digital marketing already:
- AI Automation – It is the most common benefit of combining AI and digital marketing. You can automate all your tasks of content scheduling, posting, email marketing and even ad bidding – the result? You can use your marketing mind on creative tasks and be productive.
- Predictive Analysis – Imagine you have an assistant that is capable of predicting human behaviour and future trends based on data – a saviour, right? AI can do that for you. Experiment with AI to make your digital marketing campaigns better.
- Higher ROI – AI helps you to optimise everything on point – be it ad spend or audience segmentation which in return provides a higher return on investment – ROI.
- Experimentation – AI opens the gate of experimentation for you. As a marketer, you can use AI as a tool to write ad copy, headlines, and subject lines and create buyer personas based on data to fine-tune your marketing strategy as per the requirements.
Final Thoughts – It’s Not Digital Marketing vs. Artificial Intelligence
To put an end to the debate – “Will AI replace digital marketers?” in a brief let’s say it is not about digital marketer vs. artificial intelligence but rather about digital marketers and artificial intelligence. Together it is a force to be reckoned with as it is the perfect mix of technical and emotional quotient to rule the web.
