The advancement of AI – artificial intelligence is changing how the digital marketing industry operates. With the constant upgradation of automation systems – marketers are automating their repetitive tasks more than ever.
Does that mean automation will replace Digital Marketing jobs?
No, never – although it is reshaping the industry, digital marketing cannot be fully automated. Automation has its own set of pros and cons. So, let’s learn and unlearn what automation can do in digital marketing.
What is Digital Marketing Automation?
Basically, digital marketing automation is the automation of daily tasks through software tools which does not need human expertise. It saves time and increases productivity. Plus, enhances operational activities.
Digital marketing automation has been on the rise for a while now. And it has only grown ever since. By 2027, the marketing automation market is expected to blow up to $9.5 billion and by 2032 to $21.1 billion.
How Already Automation Is Integrated In Digital Marketing?
Digital marketing automation with AI tools has immense potential to take over some areas in the digital marketing field. Here’s how marketers are already integrating automation to streamline their work:
- Audience Segmentation
Without proper audience segmentation, it is impossible to run a successful digital marketing campaign. With automation tools like HubSpot, Google Analytics, Adjust, SightX, etc. in the house, segmentation just got easier and faster for marketers.
- Email Automation
Be it a small business or a big business, email marketing is key to building the authority of the campaign. Email automation helps to be relevant and reach out to the right audience with the right message through tools like Active Campaign, Mail Chimp, Brevo, etc. Plus, comparatively email automation generates 2x more leads as well.
- Social Media Automation
Automation tools like Hootsuite take away the burden of scheduling every post manually across multiple platforms. It automates the process and gives you insights to create better relatable posts in the future.
- SEO Automation
Automation can help marketers in SEO too. Parts of SEO campaigns like site and competitor monitoring, traffic and error tracking, backlink analysis and report creation of a business can be automated with the help of tools like SEMRush and Ahrefs.
So, Can Digital Marketing Be Automated Fully?
While automation can take over a lot of digital marketing tasks, it can never replace human marketers. It will always need a human mind to run fresh, productive and effective campaigns. Here’s why digital marketing cannot be fully automated:
- AI automation tools are creative but not creative enough to compete with the human mind. It lacks originality, creativity and human intelligence to trigger emotions through a story.
- Automation understands the audience based on data, whereas marketers understand the audience based on nuances of emotions.
- Automation lacks experience – it can study mass data but only marketers can interpret them with their expertise.
- A business is building out of connections – automation tools can’t replicate what human bonds share and create.
Even with Automation – Will Digital Marketing Continue to Grow?
Yes, even with automation on the rise, digital marketing will continue to grow. Without digital marketing, businesses won’t flourish and they need the human touch to reach new heights.
So, digital marketing will not be fully automated. In fact, it will be an integral part of digital marketing. Marketers who stay updated with the latest AI technology and use automation will gain the upper hand in the digital world.
