Digital marketing has changed the dynamics of marketing. Result? Marketers are divided between digital marketing and traditional marketing.

While it is undeniable that digital marketing is re-shaping the marketing future with social media campaigns, SEO, PPC campaigns, etc. to build a brand’s visibility better than before, but is it better than traditional marketing or not is debatable.

Even with all the buzz around digital marketing replacing traditional marketing – it is important to look at the nuances of both digital marketing and traditional marketing.

Our in-house marketers with years of expertise up their sleeves, have come to a hybrid approach to make the best of both marketing techniques. Why? Because that’s the smartest thing to do. Traditional marketing is not getting replaced by digital marketing anytime soon. Here’s why:

Geographical Limitations

With the internet, you have the whole world in the palm of your hand but does the whole world have high-speed internet? Well, no. Therefore, digital marketing might not bring results in such locations and traditional marketing through television, print and radio is the only solution to build a brand.

Build Connections with Brand Visibility

Connections are made based on physical forms that no digital marketing can take over. Seeing the brand right in front in prints or billboards builds a one-on-one connection as well as a brand that leaves an impact on its target audience.

Spark Emotions

Traditional marketing like a TV commercial works magic to trigger emotion without rubbing the ad in the face. It feels normal and you can’t scroll or skip your way out of it. So, their creativity adds a layer of credibility to the marketing for people to trust the brand compared to digital marketing.

Mass Outreach

Audience segmentation is great but some brands aim for mass advertising and traditional marketing makes it easy to reach diverse audiences quickly.   

Digital Marketing vs. Traditional Marketing – Which One is the Right Choice for You?

Now, whether digital marketing or traditional marketing is the right choice for you depends mainly on two things:

1.       Your Audience –

If your business’s target audience is a younger generation, supposedly the 15-30 age group – digital marketing can be highly beneficial as they are the “online generation”. So any digital marketing technique will be fruitful.

Whereas if your target audience is mid or older generation – traditional marketing can be impactful. This age group doesn’t believe in everything and anything seen online. They need concrete proof and persuasion to hit the purchase button or book a service.

2.       Your Industry –

Another significant reason to determine whether digital marketing or traditional marketing is the right choice for you is your industry. If you are marketing for an e-commerce brand – go full in for digital marketing. SEO, PPC campaigns, email marketing, social media marketing and every other way to reach a global audience and build a brand.

In case, you are marketing for luxury brands – your focus should be to create a prestigious brand image. And that’s possible through traditional marketing techniques like print media, etc.

Final Thoughts

Despite digital marketing evolving, it is still far from replacing traditional marketing. No matter whether you are marketing for an e-commerce brand or a luxury brand – use both marketing techniques to drive prominent results. So, put aside the debate to create a balance, blend both traditional and digital marketing and see the business thrive with a wider audience base.